Skip to content

Probably not the best built ad in the world?

15, 12, 2009

Toyota has been forced to pull the following advertisement.

The video made by the Brisbane based company “Play TV,”  won the online “Clever Film Comp” organised by Toyota in conjunction with advertising firm Saatchi & Saatchi. However, the ad soon came under attack from critics on its Facebook page who called it “offensive and degrading,” “sick” and “ridiculous.”

Although the advertisement has been scrapped from television no doubt it will take full advantage of viral marketing and perhaps will get more attention than had it been allowed to air. It’s not the most “politically correct” ad but isn’t that the point. It is young, fresh and certainly made me laugh. And it’s for a Yaris, not normally a car associated with those three things.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: