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Probably not the best built ad in the world?

15, 12, 2009

Toyota has been forced to pull the following advertisement.

The video made by the Brisbane based company “Play TV,”  won the online “Clever Film Comp” organised by Toyota in conjunction with advertising firm Saatchi & Saatchi. However, the ad soon came under attack from critics on its Facebook page who called it “offensive and degrading,” “sick” and “ridiculous.”

Although the advertisement has been scrapped from television no doubt it will take full advantage of viral marketing and perhaps will get more attention than had it been allowed to air. It’s not the most “politically correct” ad but isn’t that the point. It is young, fresh and certainly made me laugh. And it’s for a Yaris, not normally a car associated with those three things.

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